About HEIDI HOUSTON

About Heidi Houston

Heidi Houston was created to make everyday style feel elevated but easy. With crisp cottons, tailored silhouettes, and thoughtful details, our pieces are designed to stand out without trying too hard.

Founded by Heidi—a wife, mom of two boys, and longtime lover of polished fashion—the brand celebrates women’s lives in all their forms: from boardrooms to baseball games. What started as a single standout shirt has grown into a collection of confident, Southern-rooted style for women who love classic pieces with a twist. 

"I started this brand because I wanted women to have something they could throw on and instantly feel good in—no fuss, just fabulous."
—Heidi