News

The Story Behind the Names

The Story Behind the Names

Do you ever wonder how designers select names for each piece they design? Well, we are here to tell you they are not randomly selected - there is a method to the madness! In our case, the names of our caftans and loungewear are rooted in what helped Heidi successfully launch her brand. You guessed it! Devoted friends and family. In this blog, we’ll walk through a few of our Heidi Houston staples and connect the dots to the names!  The Melissa   Melissa, also known as Missy, is one of Heidi’s oldest and longest friends. Born and raised in...

Read more →

Loungewear Goes Luxe from Houstonia Magazine

Loungewear Goes Luxe from Houstonia Magazine

MADE IN HOUSTON Loungewear Goes Luxe with Heidi Houston   By Sarah Rufca Nielsen  6/23/2017 at 11:28am   AS A WIFE AND MOTHER, KATY’S HEIDI HANSEN spends a lot of time in liminal spaces—around the house, by the pool, in the car running errands. In times like these, Hansen didn’t want to expend a bunch of effort putting together an outfit, but neither was she a fan of running around in sweatpants and college tees. Her solution: the perfect caftan. IMAGE: COURTESY OF HEIDI HOUSTON “I feel like caftans are totally underestimated. It’s about not sacrificing style for comfort. You can look amazing in a caftan, no...

Read more →

Heidi's summer style wardrobe essentials

Heidi's summer style wardrobe essentials

Heidi herself has rounded up her top must-have fashion essentials for summer 2019. No wardrobe is complete without these summer favs. Every piece is super versatile and can be mixed and matched to create multiple outfits. The key to your perfect summer wardrobe: A mix of classics and fashion forward pieces - and some out-of-the-box styling ideas. #1 White Pants A classic! White pants are your go-to for any and every occasion. We honestly believe that every gal must own at least one pair of white bottoms. This is the perfect choice for warm seasons. White pants are incredibly chic and...

Read more →

Brunch Ideas to Wow your guests

Brunch Ideas to Wow your guests

Make your Memorial Day gathering a hit with these delicious and eye-popping brunch ideas!Get some inspiration for your brunch party with these experts’ prettybrunch recipes that’ll have your guests Instragramming their plates allafternoon. From reinvented brunch classic and fresh cocktails to somered, white and blue patriotic ideas – enjoy these mouthwatering ideas tothrow a knock out brunch.You’ll find every recipe and many more on our Brunch Pinterest Board. Fresh Fruit Board with Ricotta Blend, Granola, and WildflowerHoney This fresh fruit board with a blend of ricotta and Greek yogurt keepsthings easy! And if you have a really big board to present...

Read more →

To honor all the moms out there: Our Mother’s Day Gift Guide

To honor all the moms out there: Our Mother’s Day Gift Guide

Of course, we should honor our moms daily. But we all know how it is…In case you’ve also fallen off track – now is the time to start choosing thebest gifts to treat the special women in your life to on their special day.For your inspiration, we scoured the Internet to find some of the mostpopular and thoughtful gifts they’ll really appreciate.From beauty must-haves to chic accessories and luxe products theywould never treat themselves with. Make this special day truly special!Fresh Floral DeliveryNothing will brighten her day quite like receiving a colorful delivery offlowers in the mail.You want to make...

Read more →